I recently took a bit of a break from blogging (and all other things because…life) but one of the reasons for my little break from blogging in particular was because I was getting far too caught up in the numbers. It was actually causing me so much stress that I found myself not actually enjoying it anymore. I found myself equating the quality of my content or my photos to the amount of views or likes or comments it got, which is actually quite damaging. It seems ridiculous, I know… but it’s so easy to fall into the numbers equals worth trap in this industry. Particularly when you’re numbers aren’t growing as quickly as you’d hoped they would.
I kept comparing myself to fellow bloggers, thinking about how amazing they were doing and it made me question absolutely everything I had been working for over the past few years. Obviously it is ridiculous for 5,000 different reasons to compare yourself to other bloggers, but for some reason I couldn’t help myself. My outfits weren’t as cool, was that why I wasn’t getting as many likes? My camera quality is crap, was that the reason? Is my writing not as witty or interesting as everyone else’s? Or is it because I don’t have the time to go out every day to get lots of beautiful photos? What was I doing wrong? The answer of course is nothing, because each little human is completely unique and we all have our own s*** to get on with. It’s so difficult to get this straight in your head (I am still circling these questions in my mind as I write this post).
Every collab (okay, not every single one but ya feel?) wants you to have a DA of over 25, a minimum of 10,000 followers on social media, and 10% engagement on your posts. Don’t get me wrong, I see my blogger idols with amazing followings and can’t help but give them mental/telepathic high five’s all for getting some absolutely incredible opportunities, because damn straight they worked hard for it… (let me know if you’re getting my telepathic messages gals) but every time I see a post from a company requesting crazy numbers it frustrates me. Especially when someone who has bought 10,000 followers and is copying and pasting other people’s blog posts is getting mad opportunities, but that’s a rant for another day…
Instagram is kicking our butts at the moment. Every time I think my followers are finally growing, the next day I wake up having lost 20. Every time my engagement creeps up over 200 likes a post and I think to myself ‘FINALLY, I’ve figured out what you want from me’ and then boom… the next post struggles to get 50 likes. Every single time I think I’ve sussed out how to use hashtags…I have to find new and even more engaging ones. It’s a bloody nightmare. I know we all complain about it, and we’re all facing the same problems (so you can probably relate) but sweet jesus it’s tough at the minute!
It’s actually so difficult with the follow-unfollow game too… one day I’ll gain 30 followers and wake up having lost 20 because they were all bogus anyway. I spend ages looking and interacting with similar accounts to mine and following them with the slight glimmer of hope they will follow me back or interact with my account, but when they don’t even I am SO guilty of getting super offended and then revenge unfollow them (haha, I am secretly very sorry). I get follows from accounts that have 20k plus followers and follow 400 people and I just know they are going to unfollow in the next two hours. It is hellish. But I’m sure we’re all having that problem too.
I only really started taking my blog seriously in June of last year, and for some reason I had it in my head that if I worked really hard everything would just fall into place. Which isn’t always the case.
I realise now that to gain growth you have to work about 10 times as hard as I have been, and working full time in a job like mine (where my working weeks can sometimes be 50 hours) and you’re doing an additional professional qualification, means that unless you’re superwoman (which I 100% am not) it’s a bloody hard slog. It is completely crazy of me to compare myself to other bloggers because for one, we are all so bloody different, and two; we all have different things going on. I need to accept that I might not be able to rock up to all the blogger events because my job is crazy (and I didn’t get invited lol), or that I can’t really afford to buy loads of new clothes for fashion posts (even though ASOS klarna aka buy now pay later tempts me every month) and that’s fine. It’s acceptable. It doesn’t determine my success. It certainly shouldn’t determine my happiness. I need to go at own pace, trust my methods and have faith in my content and I’ll get there.
Anyone else getting bogged down by the numbers game at the moment?